Tiles are compact and communicate summary statements of representa-
tive data points (that is, outcomes of performance, value/growth, risk, and
ratings). Each Tile is designed to summarize and surface the distinguishing
traits of each security. For example, securities with unique characteristics
such as stocks and other investments with emerging markets stand out
from the list. The Stock Tile displays full color bands for characteristics,
whereas the Stock ETF is diversified with investments in emerging markets
shown with a yellow overlay. These distinctions define the security and
make it easy to pick out from the collection.
As a collection, the Tiles are easy to compare and contrast. The layout
enables you to review the Tiles in rows or columns. The Tile Framework
enables comparison because each Tile has a consistent structure. Both
the data and the presentation of the data have been normalized to make
comparisons possible. For example, rows of Tiles describe the security;
and each row contains the same number and order of Tiles. Meanwhile,
columns of Tiles provide cross comparison of the list.